Privacy Policy
Generelt
1.1 Wilke A/S ("Wilke," "we," "our," or "us") collects and processes personal data when you visit our website and when you participate in analyses, including surveys, that we conduct on behalf of our clients.
1.2 This policy ("Privacy Policy") details which personal data Wilke processes, when and why we collect the personal data, how we use it, the conditions for our disclosure to third parties, and how we safeguard the stored personal data.
1.3 By using our website or participating in analyses, etc., you agree to the collection, use, sharing, etc., of your personal data in accordance with this Privacy Policy.
1.4 We use cookies on our website to collect personal data about you. If you wish to read more about our use of cookies on our website, you can do so at: www.wilke.dk/cookiepolicy
1.5 Please read this Privacy Policy carefully to understand how we process your personal data
Data controller
2.1 When personal data collected about you on our website is processed, Wilke is the data controller. In relation to personal data collected in connection with participation in analyses, surveys, etc., Wilke will often act as a data processor on behalf of our clients. In such cases, you will be asked to consent to the processing of your personal data and will be provided with the necessary information about our processing of your personal data in order to give your consent.
2.2 If you have any questions about our processing of your personal data, or if you wish to exercise your rights, you are always welcome to contact us:
Wilke A/S
Gråbrødrepassagen 9
DK-5000 Odense C
Phone: +45 70 10 20 80
e-mail: gdpr@wilke.dk
Company Registration Number (CVR): 21 83 04 45
Data Protection Legislation
3.1 Wilke processes personal data in various situations and in accordance with the General Data Protection Regulation ("GDPR") and national data protection legislation, including the Data Protection Act.
3.2 Personal data is understood and interpreted in accordance with the GDPR and means any information relating to an identified or identifiable natural person.
Our Processing of Personal Data
4.1 In order to provide you with the best possible service, we collect information about you when you use our website. This information will, among other things, be used to offer you relevant features and options, to personalize our website content, and for security reasons.
4.2 We only collect personal data that is relevant and sufficient for the purposes described below.
4.3 Contact via Email
4.3.1 When you contact us via email, we use the personal data you may have provided in the email to respond to you.
4.3.2 The purpose of processing this information is to be able to provide you with a response.
4.3.3 The legal basis for processing this information is Article 6(1)(f) of the GDPR, which allows personal data to be processed for the purpose of pursuing legitimate interests. We have a legitimate interest in providing you with support regarding our services and website.
4.4 Newsletter Subscription
4.4.1 Wilke allows you to subscribe to receive our newsletter. In this context, we collect information about your email address, your name, and the topics you are interested in.
4.4.2 The purpose of processing this information is to send our newsletter to you.
4.4.3 The legal basis for processing this information is for individuals who have had a business dialogue with Wilke (physical or digital) within the last 2 years, Article 6(1)(f) of the GDPR, which allows personal data to be processed for the purpose of pursuing legitimate interests. Wilke has a legitimate interest in keeping you informed about current topics, activities, etc. The legal basis for processing this information for individuals who have not had a business dialogue with Wilke within the last 2 years is Article 6(1)(a) of the GDPR, which allows personal data to be processed with consent.
4.5 IP Address
4.5.1 When you subscribe to receive Wilke's newsletter, the IP address you subscribe with, as well as the date and time of when you order the newsletter, are stored.
4.5.2 We need this information as evidence in case of misuse, in case the email address registered for the newsletter does not belong to the user.
4.5.3 The legal basis for processing this personal data is Art. 6(1)(f) of the GDPR, which allows personal data to be processed for the purpose of pursuing legitimate interests. Wilke has a legitimate interest in presenting evidence in case of misuse.
4.6 User Behavior in Newsletter Distribution
4.6.1 If you have subscribed to Wilke's newsletter, we will evaluate your user behavior when sending out newsletters. The sent emails contain so-called web beacons or tracking pixels. For these evaluations, we combine the collected information and web beacons with your email address and an individual ID. In the process, we record when you read our newsletter, which links you click on, and from this, we deduce your personal interests.
4.6.2 The purpose of processing this information is to use the information to tailor the newsletter to your specific interests.
4.6.3 The legal basis for processing this personal data is Art. 6(1)(f) of the GDPR, which allows personal data to be processed for the purpose of pursuing legitimate interests. Wilke has a legitimate interest in customizing the newsletter to your specific interests.
4.7 Behavioral Targeting
4.7.1 If you have not subscribed to our newsletter, we will collect information about your behavior and actions on our website, such as where you come from and what you click on.
4.7.2 In this case, we only use tracking mechanisms to measure, analyze, and personalize our website content and not for profiling purposes.
4.7.3 The legal basis for processing this personal data is Art. 6(1)(f) of the GDPR, which allows personal data to be processed for legitimate interests. We have a legitimate interest in customizing our website content.
4.8 Profiling in Analyses and Surveys
4.8.1 We collect and store personal data from analyses and surveys. Depending on the specific purpose of the analysis or survey and our clients' wishes, the analysis or survey will typically be divided into several categories that allow us to match identical responses and make relevant follow-ups based on this. This means that we profile you. In most cases, it is an anonymous profiling when the results are presented to others than us. However, in certain surveys, there may be personal profiling.
4.8.2 The purpose of processing personal data in connection with analyses and surveys is to deliver services to our clients.
4.8.3 The legal basis for processing these is Article 6(1)(a) of the GDPR, which allows personal data to be processed based on consent. Wilke always obtains consent in connection with analyses and surveys.
Use of Data Processors
5.1 We use data processors when necessary to deliver the website and other services related to the website to you.
5.2 We use data processors when necessary to conduct analyses and surveys.
Transfer or Disclosure to Third Countries
6.1 In order to provide the website and other services related to the website to you, we use data processors located outside the EU/EEA. In the overview below, you will find information about such data processors and the legal basis for the transfer.
6.2 In order to conduct analyses and surveys, we use data processors located outside the EU/EEA. In the overview below, you will find information about such data processors and the legal basis for the transfer.
6.3 Upon request, we can inform you where you can obtain a copy of the basis for the respective transfer.
Security
7.1 Your personal data is stored on secure servers in Denmark and, in some cases, with the data processors mentioned above.
7.2 We have implemented appropriate technical, organizational, and physical measures to ensure a level of protection for your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access in accordance with data protection legislation in Denmark and the EU.
7.3 To prevent unauthorized access to your personal data by third parties, the connection is encrypted using TLS technology.
7.4 Although we have endeavored to establish a secure environment for the website, you should always take necessary security measures regarding your own equipment.
Duration of Storage
8.1 We store your personal data until it is no longer necessary for us to process the information. In certain situations, it may be difficult to determine the duration of this period. The following retention periods apply to your personal data:
Information related to contact via email:
· Stored for up to six months after the completion of processing your inquiry.
Information related to newsletter distribution:
· Stored as long as you wish to receive our newsletter and do not unsubscribe.
Information regarding IP address:
· Stored as long as you wish to receive our newsletter and do not unsubscribe.
Information regarding profiling in analyses and surveys
· The collected information is stored as long as our agreement with our clients is in force, or until the information is no longer relevant to the specific analysis or survey, but not longer than 3 years after the collection date.
8.2 If we need to store your personal data to protect our legitimate interests, including, for example, in connection with legal disputes, we reserve the right to store your personal data for a longer period and at a minimum until the legal dispute is settled.
Your Rights
9.1 As a data subject, you have certain rights under the GDPR when your personal data is processed. Below are your rights when Wilke processes personal data about you.
9.2 If you wish to exercise one or more of your rights as a data subject, you must contact Wilke in writing via the email address provided above. Provide your full name and email address. You may be asked to provide additional documentation of your identity.
9.3 Generally, you can exercise your rights at any time. However, exercising your rights must not affect the rights and freedoms of others, and in such cases, Wilke may wholly or partially refuse to comply with your rights.
9.4 Right of access
9.4.1 As a data subject, you have the right to access your personal data processed by us. By contacting us, you can obtain information about the categories of personal data that we, as the data controller, process about you, the purpose of the processing, the recipients to whom the personal data has been disclosed, etc.
9.4.2 If you request additional copies of the processed personal data, Wilke may charge a fee. If your request is manifestly unfounded or excessive, we may either charge a fee for providing the information or refuse your request.
9.5 Right to rectification
9.5.1 You have the right to have your personal data rectified if it is inaccurate or misleading. However, if we do not agree that the information is inaccurate, we are not obliged to correct it, but we must note that you, as the data subject, do not believe the information is correct.
9.6 Right to erasure
9.6.1 In certain cases, you have the right to have your personal data erased if we no longer have a purpose for processing your personal data, or if you object to the processing of your personal data for direct marketing purposes or in accordance with Article 6(1) of the GDPR. However, if we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing is necessary for the establishment, exercise, or defense of a legal claim, we are not obliged to erase your personal data.
9.7 Right to restriction of processing
9.7.1 In certain cases, you have the right to obtain restriction of the processing of your personal data, e.g., if you contest the accuracy of the personal data collected about you, or if you have objected to the processing of your personal data based on legitimate interests under Article 6(1) of the GDPR. In such cases, we will only store your personal data until your objection has been assessed. If we lift the restriction on our processing of your personal data, you will be notified in advance.
9.8 Right to object
9.8.1 For reasons relating to your particular situation, you have the right to object to our processing of your personal data if the processing is based on legitimate interests, cf. Article 6(1)(f) of the GDPR. If you object to our processing of your personal data, we are no longer entitled to process your personal data unless we can demonstrate compelling legitimate grounds for the continued processing that override your interests, rights, or freedoms, or the processing is necessary for the establishment, exercise, or defense of a legal claim.
9.8.2 You always have the right to object to the processing of your personal data if the processing is for direct marketing purposes.
9.9 Right to data portability
9.9.1 In certain cases, you have the right to receive your personal data in a structured, commonly used, and machine-readable format and to have this information transferred from one data controller to another data controller. This right only applies when the processing of your personal data is based on a contract under Article 6(1)(b) of the GDPR or your consent under Article 6(1)(a) of the GDPR.
9.10 Right not to be subject to a decision based solely on automated processing, including profiling
9.10.1 Your personal data is not subject to decisions based solely on automated processing, including profiling.
9.11 Right to withdraw your consent
9.11.1 To the extent that we process your personal data based on your consent, you can always withdraw your consent for any future processing. You can withdraw your consent by sending an email to samtykke@wilke.dk.
Submitting a complaint to a supervisory authority
10.1 As a data subject, you can submit a complaint to Wilke as the data controller if you are not satisfied with the way we process your personal data. You can find our contact information above.
10.2 You can always submit a complaint to the Danish Data Protection Agency (Datatilsynet) on their website: http://www.datatilsynet.dk/, by phone: +45 33 19 32 00, or via email: dt@datatilsynet.dk.
Changes to this Privacy Policy
11.1 We reserve the right to continuously change this Privacy Policy. You can always see when the privacy policy was last updated below:
Last updated: 18. september 2023.