Meet your new
fieldwork partner
TRUSTED FIELDWORK PARTNER IN THE NORDIC AND BALTIC COUNTRIES
We are experts in discovering what matters
Since 1996 we have been conducting quantitative and qualitative market research projects in Denmark, the Nordic countries, and around the world, discovering what matters to consumers and businesses and turning these insights into new opportunities for our clients, with a high commitment to data quality and a strategic outlook. In 2023, we were acquired by Rait and are now covering the Baltic countries as well, including Estonia, Latvia,
All our projects are managed by senior researchers with associated senior consultants with expertise in the methodology, category and industry at hand. Collaborating on transforming solid insights into business solutions. We always assign a team of experienced researchers to your projects, who will work on the project from A to Z. This ensures consistency, quality & agility.
Contact us if you are looking for a trusted partner conducting fieldwork such as central location tests (CLT), mystery shopping, telephone interviews or qualitative research such as focus groups, in-depth interviews or online bulletin boards in Denmark or the Nordics.
We are your one-stop research partner in the Nordic region, and approach each new project with fresh, creative thinking, heaps of enthusiasm and local expertise.
60 fulltime consultants across three offices in Copenhagen, Aarhus and Odense
Professionals from Social Sciences, Business Studies, Anthropology and Design Thinking
We have 20+ years of experience within our field
Get to know us
Read more about our capabilities and credentials in our company presentation. Our agile and expert team of researchers have conducted 293 projects so far this year to the full satisfaction of our clients (NPS score 67), as we also ask them about their view on working with us.
If you want to hear more about how we can help you, don’t hesitate to contact Per Petersen, International Research Director on pp@wilke.dk // +45 63 13 33 21
We have all necessary resources in-house
CLT facilities
Focus Group facilities in our offices in Copenhagen, Aarhus and Odense, equipped with one-way mirror, CCTV and live streaming
CATI center with 50 workstations
300 mystery shoppers nationwide
60 experienced B2B CATI interviewers
350 face-to-face interviewers
Proprietary online panel with 50.000 panelists.
See our inspiring cases!
Global brewery group
HOW CAN SOMERSBY SPRITZ FUEL GROWTH IN FINLAND
Danish nationwide newspaper
CREATING A NEW VALUE PROPOSITION
Scandinavian telecommunications company
INITIATING EFFECTIVE CUSTOMER EXPERIENCE IMPROVEMENTS WITH NPS
JOBS-TO-BE-DONE SEGMENTATION
One of the challenges of segmentation is to translate the insights into action and value-creating activities. Together with the consulting company LeapQ , we have developed a model for how you as a company can solve this challenge and create a solid insights-rich basis for prioritizing segments, developing value propositions, product development and channel selection. And together with LeapQ, we have completed several multinational projects on both B2C and B2B markets. Watch our webinar, were Søren Pedersen from Wilke and our two guest speakers from LeapQ, Kathrine Scheibli and Stephen Blanchette share insights and recommendations on how to work with jobs-to-be-done segmentation.
JOBS-TO-BE-DONE SEGMENTATION, AI & SOCIAL MEDIA
Do you want to create unique experiences for your customers? Then you should consider working with a jobs-to-be-done-based segmentation! Jobs-to-be-done segmentation differs from traditional segmentations because this approach also addresses all customers' detailed underlying pains as well as the solutions that could meet them. Insights from a segmentation study based on JTBD can thus not only describe behavior but actually correct it, making it a fantastic tool when developing specific value propositions and products, prioritizing between different segments, and choosing the right channels for communication. Watch this webinar arranged by Rait Group, where we share a recent case with the Danish retailer Storcenter Nord and dive into interesting insights about AI og social media!
Network creates value
We are part of some of the biggest market research networks. You are always ensured that your fieldwork is conducted with state of the art methods.
