The leading insights enterprise
in the Nordic and Baltic countries
THE LEADING INSIGHTS LIGHTHOUSE IN THE NORDIC AND BALTIC COUNTRIES
We are experts in discovering what matters
Since 1996 we have been conducting quantitative and qualitative market research projects in Denmark, the Nordic countries, and around the world, discovering what matters to consumers and businesses and turning these insights into new opportunities for our clients, with a high commitment to data quality and a strategic outlook.
As of the summer 2023, Wilke has joined forces with Estonian company RAIT to create one of the strongest Nordic data- and advisory companies. This means a bigger geographical reach with offices in both Sweden and Norway, but also all three Baltic countries. RAIT is a full-service, classic market research company that operates in both the Baltic and Nordic region. With a strong background in the field, RAIT consistently offers valuable insights to businesses.
All our projects are managed by senior researchers with associated senior consultants with expertise in the methodology, category and industry at hand. Collaborating on transforming solid insights into business solutions. We always assign a team of experienced researchers to your projects, who will work on the project from A to Z. This ensures consistency, quality & agility.
Contact us if you are looking for a trusted partner conducting fieldwork such as central location tests (CLT), mystery shopping, telephone interviews or qualitative research such as focus groups, in-depth interviews or online bulletin boards in Denmark or the Nordics.
We are your one-stop research partner in the Nordic region, and approach each new project with fresh, creative thinking, heaps of enthusiasm and local expertise.
Core Services
By harnessing local and international expertise, we are committed to fostering better partnerships and ensuring a seamless accumulation of knowledge across markets. Our expanded resources include access to in-house online panels in over 20 countries, on-ground mystery shopping agents across all Nordic nations, and state-of-the-art CX dashboard solutions.
With this strategic expansion, We now offer a one-stop shop for all your market research needs, ensuring even more valuable consultancy, extensive sensory tests across markets, and an unrivaled understanding of both local and international landscapes.
Explore Our Core Services:
Wider geographical coverage
Possible to conduct multi-national studie
Better partnership and accumulation of knowledge across markets
CX dashboard and solution software
Access to in-house online panels in 20+ countries
One-stop shop
Local & international understanding/know-how
On-ground mystery shopping agents in all Nordic countries
Even more valuable consultancy
Sensory tests in all markets
See our inspiring cases!
GLOBAL BREWERY GROUP
How can Sommersby Spritz fuel growth in Finland?
Uncover the story behind how Somersby Spritz became the ultimate summer drink, capturing the season’s vibrant spirit through a unique and refreshing brand strategy. Our collaboration focused on elevating Somersby’s market presence, using innovative insights to connect with their target audience in a fresh and compelling way. This case study details how we crafted a strategy that not only highlighted the distinct appeal of Somersby Spritz but also resonated deeply with consumers. Curious about how we brought this vision to life and helped Somersby make a splash in the market?
Explore the full story below.
DANISH NATIONWIDE NEWSPAPER
Creating a new value proposition
Explore how we partnered with Børsen to boost their brand and connect more deeply with their high-value audience. We used targeted insights and creative strategies to help Børsen refine their approach, delivering content that truly resonates with their readers. Our collaboration didn’t just strengthen Børsen’s presence in the market; it also reinforced their position as a go-to source for business journalism. By focusing on what really matters to their audience, we helped them make a bigger impact.
Curious about the steps we took to achieve this? Dive into the full case study on our website.
BIG EUROPEAN TOURISM OFFICE
How can Visit Estonia understandpeople´s interest in traveling to Estonia?
Discover how we helped Visit Estonia transform their brand perception and attract a diverse range of tourists. Through our tailored insights and strategic guidance, we highlighted Estonia's unique charm, positioning it as a top travel destination. Our collaboration focused on showcasing the country’s rich cultural heritage and natural beauty, helping Visit Estonia connect with potential visitors on a deeper level. This case study delves into the innovative strategies we used to elevate Estonia’s appeal and drive tourism growth. Interested in learning how we made this transformation happen?
Read the full case by pushing the button below.
THIRD BIGGEST BANK IN THE BALTICS
Evaluation of brand reputation and growth potential in the Baltic market?
See how we worked with Luminor Bank to help them stand out in a tough market and strengthen their brand. Using smart insights and a deep understanding of their audience, we crafted a custom strategy that set Luminor up for success. This case study reveals the key steps we took to elevate their brand and drive growth.
Curious about how we did it? Check out the full story on our website.
So tell me - what do you do?
RAIT's telephone surveys are a great tool to gain deep insights directly from your target audience. By engaging respondents over the phone, we ensure high participation rates and detailed responses. This method allows for real-time clarification, ensuring the accuracy and relevance of the data collected. Whether for market research, customer feedback, or opinion polling, our telephone surveys offer a flexible and cost-effective solution tailored to your specific needs.
At RAIT, we help you fine-tune your products, packaging, and concepts before launch with our testing services. Our tests are tailored to your specific needs and can be conducted in various settings, whether in respondents' homes, online, or in other facilities. This approach ensures that we gather actionable consumer insights, allowing your product to resonate with your target audience.
At RAIT, we offer comprehensive online survey services that allow you to quickly and effectively gather insights from a large audience. Our online surveys are an ideal solution for understanding consumer opinions, behaviors, and preferences across various demographics and regions. Cost-effective and versatile, these surveys enable you to make informed decisions based on reliable data.
RAIT’s face-to-face interviews offer a personal touch, enabling you to gather rich, detailed insights directly from your target audience. This method allows for deeper engagement and understanding, capturing the nuances of consumer attitudes and behaviors. Perfect for when in-depth knowledge is crucial, face-to-face interviews provide higher data accuracy and quality, helping you make well-informed decisions.
Unlock valuable insights into your customer experience with RAIT’s mystery shopping services. See your business through your customers' eyes. Our mystery shoppers pose as real customers, evaluating every aspect of your service journey—from first contact to final purchase—ensuring you receive authentic, actionable feedback to enhance your business.
Our observational research services provide you with a clear window into how consumers interact with your products or services in their natural environ-ments. This research method allows you to observe genuine behaviors, uncovering deep insights into consumer preferences, challenges, and experiences. By understanding the context in which your offerings are used, you can identify areas for improvement and make data-driven decisions that enhance customer satisfaction. It’s about capturing the unsaid, the unprompted actions that reveal what your customers really think and feel.
Learn More
RAIT’s focus groups facilitate dynamic discussions, uncovering deep insights into consumer attitudes, perceptions, and behaviors. By bringing diverse participants together, we reveal motivations and ideas often missed by other methods. This approach is particularly valuable for immediate feedback on new products, concepts, or marketing campaigns, helping you refine strategies based on real-world perspectives.
Get valuable feedback from your customers with RAIT's In-Depth Interviews (IDIs). Our approach enables meaningful one-on-one conversations, uncovering detailed perspectives beyond surface-level insights. Whether exploring new product ideas, refining services, or understanding complex behaviors, IDIs provide essential understanding for informed decisions. By capturing consumer attitudes and motivations, we help you anticipate trends, address pain points, and align strategies with customer needs.
Explore global consumer insights with RAIT’s online panels. With access to over 3.6 million consumers across Europe, America, the Middle East, Africa, and the APAC region, our panels provide a vast and diverse resource for understanding market trends, consumer behaviors, and preferences on a global scale. Whether you're aiming to refine your strategies, gather feedback, or validate new product concepts, our customizable surveys and robust data collection process deliver insights tailored to your specific needs.
We have all necessary resources in-house
CLT facilities
Focus Group facilities in our offices in Copenhagen, Aarhus and Odense, equipped with one-way mirror, CCTV and live streaming
CATI center with 50 workstations
300 mystery shoppers nationwide
60 experienced B2B CATI interviewers
350 face-to-face interviewers
Proprietary online panel with 50.000 panelists.
More curious?
Watch our online webinars 👇
Jobs-to-be-done segmentation
One of the challenges of segmentation is to translate the insights into action and value-creating activities. Together with the consulting company LeapQ , we have developed a model for how you as a company can solve this challenge and create a solid insights-rich basis for prioritizing segments, developing value propositions, product development and channel selection. And together with LeapQ, we have completed several multinational projects on both B2C and B2B markets. Watch our webinar, were Søren Pedersen from Wilke and our two guest speakers from LeapQ, Kathrine Scheibli and Stephen Blanchette share insights and recommendations on how to work with jobs-to-be-done segmentation.
Jobs-to-be-done segmentation, AI & Social media
Do you want to create unique experiences for your customers? Then you should consider working with a jobs-to-be-done-based segmentation! Jobs-to-be-done segmentation differs from traditional segmentations because this approach also addresses all customers' detailed underlying pains as well as the solutions that could meet them. Insights from a segmentation study based on JTBD can thus not only describe behavior but actually correct it, making it a fantastic tool when developing specific value propositions and products, prioritizing between different segments, and choosing the right channels for communication. Watch this webinar arranged by Rait Group, where we share a recent case with the Danish retailer Storcenter Nord and dive into interesting insights about AI og social media!
Network creates value
We are part of some of the biggest market research networks. You are always ensured that your fieldwork is conducted with state of the art methods.
