Bring the necessary skills into play.
Innovation is a complex discipline – with many elements. In the process everything is reviewed from customer insight and positioning to product name, design, production, packing, and price – but also communication, channel, placement in store, POS-materials, distribution and much more.
All of it must be integrated and fit the target group, their needs and behavior. As such innovation requires strong skills in consumer and customer insight, marketing, design, communication, sale, production, economy, IP-rights , etc., – and, not least, project management, there has to connect the whole thing from idea to development to launch to follow up. No wonder if you can feel overwhelmed. But if everyone gives input with their skills, it can be done.