INDUSTRY INSIGHT: Telecom

THE TELECOMMUNICATIONS INDUSTRY FACE NEW CHALLENGES WITH A CURRENTLY ALREADY YOUNG INTEGRATION WITH THE MEDIA MARKET

The customers demand experiences independent of time, place and platform and with high demand to the quality of the experience. That is why there is a big focus on differentiation on parameters such as service and product supply. How do you do it right the first time?

The telecommunications industry is a very competitive industry, with the last 10 years of horizontal integration, which has created en long series of small companies. Companies whose justification for existence originally was cheap subscriptions bought online.

That’s not how it is anymore though

For many companies today, it is about being able to meet the customers needs for entertainment as in among others movies, music, or audio books; anywhere and any time. 
The industry is in movement towards a strategic integration with important players in the media value chain and vertically with
subcontractor.

The customers expectations are the sublime service; a real wow-experience. As a customer you shouldn’t explain yourself more than once. The customers expect knowledge about their behavior across all contact points.

Strategic prioritization is necessary

All the expectations can be hard to meet though. In the acknowledgement that you can’t be everything to everyone in all contact points, how do you become the right one for most where it really matters? How do you ensure experience so good that the customers voluntarily recommend the best place be as customer to friends and family?

How is the ”cutting competitive edge” that makes customers rush to and remain customer in one company,  created and maintained?

Wilke can help in the process

Whether we are dealing with strategic, tactical or operational challenges anchored in a cultural change, Wilke has the tools and not least the experience to make a difference. Wilke is so much more than an ordinary market research company for the one that has the need.

Let's talk

If you want further information about Wilke, our services or our competencies,
please do not hesitate to contact us.